Home of Crafted Brands, Timeless Creations & Female Entrepreneurship

Atelier Emelie is a creative house where design, craftsmanship and entrepreneurship come together.

Founded by creator and entrepreneur Emelie Gustavsson, Atelier Emelie is home to a carefully curated collection of brands, limited editions and handcrafted creations, each built on quality, authenticity and attention to detail.

From fashion and accessories to beauty, wellness and interior details, every brand within the atelier shares the same philosophy: thoughtful design, conscious production and products made to be loved for years to come.

ESTD 2019

Ateliér Emelie

Atelier Emelie is a creative atelier dedicated to craftsmanship, fit and artistic expression.

From bespoke dream garments to couture-inspired designs, every piece is created with intention, combining technical expertise, timeless elegance and a commitment to slow fashion.

Designed to be worn, cherished and remembered.

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ESTD 2022

Vinterstrand

Vinterstrand is a Scandinavian fashion label where timeless design meets contemporary sophistication.

Guided by slow fashion principles, the brand creates thoughtfully crafted garments that balance refined tailoring, artistic expression and modern femininity.

Designed in Sweden, every piece is made to be worn, remembered and treasured for years to come.

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ESTD 2022

Vinterstrand Bridal

Founded in 2022, Vinterstrand Bridal is a bridal label for women who embrace both strength and softness.

Each gown is individually handcrafted, blending timeless silhouettes, impeccable craftsmanship and modern femininity.

Designed to be as comfortable as they are beautiful, the collections range from refined classics and romantic lace creations to bold, fashion-forward statement pieces for unforgettable moments.

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ETSD 2023

Kára Essentials

Kára Essentials redefines everyday hair accessories through thoughtful design, quality craftsmanship and timeless aesthetics.

From handmade Swedish scrunchies to refined cellulose acetate hair clips, every piece is created to combine beauty, comfort and lasting performance.

Designed for different hair types and textures, Kára Essentials transforms daily essentials into elevated favorites made to be worn and loved for years to come.

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ETSD 2026

C&E Rituals

C & E Rituals is a Scandinavian-inspired wellness brand dedicated to the art of slowing down.

Founded by two women with a shared vision of bringing more presence and balance into everyday life, the brand creates handcrafted bath and body products that elevate simple routines into meaningful rituals.

Rooted in Nordic simplicity, natural ingredients and thoughtful craftsmanship, every collection is designed to nurture both body and mind. Because the most meaningful luxury is not found in excess, but in the moments we choose to dedicate to ourselves.

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